California’s Attorney General Rob Bonta is already looking ahead to the next potential violations of the California Consumer Privacy Act (CCPA) after issuing the state’s first fine of $1.2 million to Paris-based makeup giant Sephora this week.
The Attorney General alleged that Sephora failed to disclose to consumers that it was selling their personal information, that it failed to process user requests to opt out of sale via user-enabled global privacy controls in violation of the CCPA, and that it did not cure these violations within the 30-day period currently allowed by the CCPA.
While announcing the fine — which was part of a settlement with Sephora to resolve allegations the company violated the CCPA — Bonta said he also sent notices to “a number of businesses” due to alleged non-compliance when it comes to processing consumer opt-out requests.
Which companies were issued the notices was not announced but the AG said in a statement that businesses now have 30 days to rectify the violations or face a fate similar to Sephora.
To help ease businesses into the intricacies of California’s landmark privacy law, companies are given the chance to “cure” these violations and process the opt-out requests before the Attorney General is allowed to step in.
That provision expires on January 1, 2023, and businesses will no longer get that 30-day window to cure violations after that date.
Several businesses have been issued notices since the CCPA took effect in July 2020. Bonta said major corporations in the tech, healthcare, retail, fitness, data brokerage, and telecom industries and more have been issued notices to cure.
Personal & Business Data Security is at the very heart of what we are striving to achieve at BLAKFX. We all know that data theft and cyberattacks are a tangible threat to all of our collective well-being. Business and government simply cannot operate nor thrive if the threat of theft or exposure is omnipresent.
The new era of data security is one that requires new solutions. The era of perimeter defenses is over as it is proving impossible to keep hackers from breaching the perimeter and accessing data. Further E2E encryption based on old models of RSA cryptography will be obsolete when quantum computing becomes mainstream.
Helix22 delivers perfect security assurance due to our genius engineering team that has invented a new model for data security that required an innovative look at the problem. The approach we took was to protect the data itself. Almost all other data security products try to build a perimeter or being fanatic on user credentials. However, once the product is breached or a password is stolen, even if it is 2FA or encrypted, your firms data is in the clear.
You see, the Helix22 cryptography is embedded with the data itself through our inventive and patented process of DNA BindingTM. Therefore, even if credentials are stolen the data cannot be exfiltrated. This means that all data is 100% protected regardless of the type of attack. This holds true for customer and user data as well. No theft of user information is possible.
“In Math We Trust”
We can make this claim as the tech engineers at BLAKFX invented and patented a genuine device2device (D2D) encryption. We manage data security transmission through the truly brilliant and also patented universal Helix22 key service. The Helix22 encryption originates on your network or device, not just when the app is opened. This means, that when data arrives to our key server, it is already encrypted so all it needs to do is issue another key. Signal and Telegram cannot claim this level of security. This key will then only work with the intended device, which generates a matching key required to open the data. In this protocol, we are truly a “zero-knowledge” server so your communications and transmissions remain completely top secret. Even in the event that BLAKFX were subpoenaed, we can honor the request by just handing over the encrypted content…as that is literally all we have. Helix22 also only use keys just one-time and then destroys them. This way the data security is future forward prefect. Therefore, in our unique device-to-device (D2D) world, there is no opportunity at all for any data leak.
This same protocol just described, can be the same with all your 3rd party vendors and suppliers. It does not matter in the least what platform they are running or what device they are using or even the type of data, it is all 100% protected. We do however, strongly advise that all firms involved be utilizing Helix22 due to the nature of the data content. Helix22 can ensure that whatever data they are generating is protected as well.
Let’s take it a step further. Even if your organization were a victim of an internal attack or a victim of malicious open source downloads, there is no reason for concern. Any data that has been forwarded, downloaded, copied or saved cannot be exfiltrated. Period. We have the technology industries foremost data packets which are protected with multi-layered, military grade encryption algorithms that have already proven the ability to withstand penetration testing from MI5 and quantum computing attacks.
One final practical genius of DNA BindingTM is in that it is immediately compatible with whichever system or software you are utilizing. Therefore, any organization can forward information to another and then discuss it and there is immediate privacy.
The Helix22 data security SDK accomplishes the following:
- Protects all your firms data at rest, in use and in transit
- Renders ransomware threats obsolete
- Eliminates human error
- Eliminates all malicious or interior attacks
- Verifies original content i.e. minimizes the threat of impersonation attacks and deep fakes
- Reduces latency and optimizes 5G networks
- Installs with 5 lines of code
- Runs on any platform, network, device and in any programming language
- Provides perfect future/forward secrecy
- Delivers “zero-knowledge” encryption
- Compatible with all cloud, 3rd party and vendor services
- Enables Internet of Things data security by providing protection at the Edge and has ultra low latency
- Ensures privacy and security for blockchain and all cryptocurrency transactions
- Is quantum ready – so there’s no need to upgrade when the time comes
- Requires no employee training
- Exceeds all gov’t and banking security standards
- Meets all international compliance regulations
BLAKFX is Based on Success
Our founders, Robert Statica PhD and Kara Coppa, also founded Wickr, which is used by the US military and has never been hacked since its inception in 2012. The Helix22 data security SDK is several generations enhanced since then. Dr. Statica also delivered the encryption for the world’s most secure phone, Katim.
Founder – Robert Statica PhD Founder – Kara Coppa
Co-Founders of Wickr KatimTM Ultra Secure Smartphone
Finally, the Helix22 encryption is quantum computing ready so no need to redo all your data security methodologies in a couple of years when everything else becomes obsolete.
We like to refer to Helix22 as “22nd Century Data Security.”
Helix22 – Zero Risk