On the heels of their treadmill recall, Peloton’s 2021 is moving from bad to worse as reports of a potential data breach emerges. The breach appears to stem from an exposed API that allowed anyone to pull up the private information of Peloton members, including those with the most private data settings.
Making matters worse, the security researcher responsibly disclosed the discovery of the exposed API to Peloton back in January 2021 using the standard 90-deadline—but it appears Peloton did not fix the bug within the time frame. Instead, Peloton just restricted access to its API to its members. But that just meant anyone could sign up with a monthly membership and get access to the API again.
Researchers found that they could make unauthorized API requests to Peloton servers. The requests returned data including:
- User IDs
- Instructor IDs
- Group Membership
- Workout stats
- Gender and age
- If they are in the studio or not
At BLAKFX, there is nothing we can help Peloton with in terms of product design, but we sure as heck could have helped them avoid the data breach completely.
You see, the Helix22 cryptography is embedded with the data itself through our inventive and patented process of DNA BindingTM. Therefore, even if access through the API is possible, any customer data that is stolen quite simply cannot be exfiltrated. This means that all data is 100% protected regardless of the type of attack.
The new era of data security is one that requires new solutions. The era of perimeter defenses is over as it is proving impossible to keep hackers from breaching the perimeter and accessing data. Further E2E encryption based on old models of RSA cryptography are obsolete as quantum computing becomes mainstream.
In Math We Trust
Helix22 delivers perfect security assurance due to our genius engineering team that has invented a new model for data security that required an innovative look at the problem. The approach we took was to protect the data itself. Almost all other data security products try to build a perimeter or being fanatic on user credentials. However, once the product is breached or a password is stolen, even if it is 2FA or encrypted, your firms data is in the clear.
Another substantial advantage of Helix22, is that it protects all data whether at rest, in use or in transit. All communication apps for example, only encrypt data while in transit. Therefore, that encryption become useless for internal IT security or Artificial Intelligence or Machine Learning experimentation. All data generated during these massive computing exercises is equally protected in real time. Plus, the latency period for the Helix22 is exponentially less than any other security product, so it actually contributes to faster processing times.
In this protocol, we are truly a “zero-knowledge” server so your private communications and transmissions remain completely top secret. Even in the event that BLAKFX were subpoenaed, we can honor the request by just handing over the encrypted content…as that is literally all we have. Helix22 also only use keys just one-time and then destroys them. This way the data security is future forward prefect. Therefore, in our unique user-to-user encryption (U2U) world, there is no opportunity ever for any data leak.
The Helix22 data security SDK accomplishes the following:
- Protects all your firms data at rest, in use and in transit
- Renders ransomware threats obsolete
- Eliminates human error
- Eliminates all malicious or interior attacks
- Verifies original content i.e. minimizes the threat of impersonation attacks and deep fakes
- Reduces latency
- Installs with 5 lines of code
- Runs on any platform, network, device and in any programming language
- Provides perfect future/forward secrecy
- Delivers “zero-knowledge” encryption
- Compatible with all cloud, 3rd party and vendor services
- Is quantum ready – so there’s no need to upgrade when the time comes
- Requires no employee training
- Exceeds all gov’t and banking standards
- Meets compliance regulations
We can make this claim as the tech engineers at BLAKFX invented and patented a genuine user2user (U2U) or device2device (D2D) encryption. We manage data security transmission through the truly brilliant and also patented universal Helix22 key service. The Helix22 encryption originates on your network or device, not just when the app is opened. This means, that when data arrives to our key server, it is already encrypted so all it needs to do is issue another key. Signal and Telegram cannot claim this level of security. This key will then only work with the intended device, which generates a matching key required to open the data. In this protocol, we are truly a “zero-knowledge” server so your communications and transmissions remain completely top secret. Even in the event that BLAKFX were subpoenaed, we can honor the request by just handing over the encrypted content…as that is literally all we have. Helix22 also only use keys just one-time and then destroys them. This way the data security is future forward prefect. Therefore, in our unique user-to-user encryption (U2U) or device-to-device (D2D) world, there is no opportunity at all for any data leak.
This same protocol just described, can be the same with all your 3rd party vendors and suppliers. It does not matter in the least what platform they are running or what device they are using or even the type of data, it is all 100% protected. We do however, strongly advise that all firms involved be utilizing Helix22 due to the nature of the data content. Helix22 can ensure that whatever data they are generating is protected as well.
Let’s take it a step further. Even if your organization were a victim of an internal attack or a victim of malicious open source downloads, there is no reason for concern. Any data that has been forwarded, downloaded, copied or saved cannot be exfiltrated. Period. We have the technology industries foremost data packets which are protected with multi-layered, military grade encryption algorithms that have already proven the ability to withstand penetration testing from MI5 and quantum computing attacks.
One final practical genius of DNA BindingTM is in that it is immediately compatible with whichever system or software you are utilizing. Therefore, any organization can forward information to another and then discuss it and there is immediate privacy.
BLAKFX is Based on Success
Our founders, Robert Statica PhD and Kara Coppa, also founded Wickr, which is used by the US military and has never been hacked since its inception in 2012. The Helix22 data security SDK is several generations enhanced since then. Dr. Statica also delivered the encryption for the world’s most secure phone, Katim.
Founder – Robert Statica PhD Founder – Kara Coppa Founder – Alex Maslov MS, MBA
Co-Founders of Wickr KatimTM Ultra Secure Smartphone
Finally, the Helix22 encryption is quantum computing ready so no need to redo all your data security methodologies in a couple of years when everything else becomes obsolete.
We like to refer to Helix22 as “22nd Century Data Security.”
Helix22 – Zero Risk