Google Play is today officially launching its own privacy-related labels for apps. The company says it will begin to roll out the new Google Play Data safety section to users on a gradual basis, ahead of the July 20th deadline that requires developers to properly disclose the data their app collects, if and how it’s shared with third parties, the app’s security practices and more.
The company’s plan to introduce app privacy labels on Google Play was first announced last spring, months after Apple’s App Store introduced privacy labels on its own app marketplace.
While both sets of labels focus on informing users about how apps collect and manage data and user privacy, there are some key differences. Apple’s labels largely focus on what data is being collected, including data used for tracking purposes, and on informing the user what’s linked to them. Google’s labels, meanwhile, put a bigger focus on whether you can trust the data that’s collected is being handled responsibly by allowing developers to disclose if they follow best practices around data security.
The labels also give Android developers a way to make their case as to why they collect the data directly on the label, so users can understand how the data is used — for app functionality, personalization, etc. — to help inform the user’s decision to download the app. They can also see if the data collection is required or optional.
Google says that it heard from app developers that simply displaying the data an app collects without additional context was not enough, which is what prompted the label’s design.
At launch, the Google Play Data safety section will specifically detail the following, says Google:
- Whether the developer is collecting data and for what purpose.
- Whether the developer is sharing data with third parties.
- The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted.
- Whether a qualifying app has committed to following Google Play’s Families Policy designed to better protect children in the Play Store.
- Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).
These are great initiative from Google. We would like to suggest taking it a step further and having all apps have a completely secure version of each app whereby data cannot be shared with 3rd parties, encryption is hackproof and data security is primary.
Personal & Business Data Security is at the very heart of what we are striving to achieve at BLAKFX. We all know that data theft and cyberattacks are a tangible threat to all of our collective well-being. Business and government simply cannot operate nor thrive if the threat of theft or exposure is omnipresent.
The new era of data security is one that requires new solutions. The era of perimeter defenses is over as it is proving impossible to keep hackers from breaching the perimeter and accessing data. Further E2E encryption based on old models of RSA cryptography will be obsolete when quantum computing becomes mainstream.
Helix22 delivers perfect security assurance due to our genius engineering team that has invented a new model for data security that required an innovative look at the problem. The approach we took was to protect the data itself. Almost all other data security products try to build a perimeter or being fanatic on user credentials. However, once the product is breached or a password is stolen, even if it is 2FA or encrypted, your firms data is in the clear.
You see, the Helix22 cryptography is embedded with the data itself through our inventive and patented process of DNA BindingTM. Therefore, even if credentials are stolen the data cannot be exfiltrated. This means that all data is 100% protected regardless of the type of attack. This holds true for customer and user data as well. No theft of user information is possible.
“In Math We Trust”
We can make this claim as the tech engineers at BLAKFX invented and patented a genuine device2device (D2D) encryption. We manage data security transmission through the truly brilliant and also patented universal Helix22 key service. The Helix22 encryption originates on your network or device, not just when the app is opened. This means, that when data arrives to our key server, it is already encrypted so all it needs to do is issue another key. Signal and Telegram cannot claim this level of security. This key will then only work with the intended device, which generates a matching key required to open the data. In this protocol, we are truly a “zero-knowledge” server so your communications and transmissions remain completely top secret. Even in the event that BLAKFX were subpoenaed, we can honor the request by just handing over the encrypted content…as that is literally all we have. Helix22 also only use keys just one-time and then destroys them. This way the data security is future forward prefect. Therefore, in our unique device-to-device (D2D) world, there is no opportunity at all for any data leak.
This same protocol just described, can be the same with all your 3rd party vendors and suppliers. It does not matter in the least what platform they are running or what device they are using or even the type of data, it is all 100% protected. We do however, strongly advise that all firms involved be utilizing Helix22 due to the nature of the data content. Helix22 can ensure that whatever data they are generating is protected as well.
Let’s take it a step further. Even if your organization were a victim of an internal attack or a victim of malicious open source downloads, there is no reason for concern. Any data that has been forwarded, downloaded, copied or saved cannot be exfiltrated. Period. We have the technology industries foremost data packets which are protected with multi-layered, military grade encryption algorithms that have already proven the ability to withstand penetration testing from MI5 and quantum computing attacks.
One final practical genius of DNA BindingTM is in that it is immediately compatible with whichever system or software you are utilizing. Therefore, any organization can forward information to another and then discuss it and there is immediate privacy.
The Helix22 data security SDK accomplishes the following:
- Protects all your firms data at rest, in use and in transit
- Renders ransomware threats obsolete
- Eliminates human error
- Eliminates all malicious or interior attacks
- Verifies original content i.e. minimizes the threat of impersonation attacks and deep fakes
- Reduces latency and optimizes 5G networks
- Installs with 5 lines of code
- Runs on any platform, network, device and in any programming language
- Provides perfect future/forward secrecy
- Delivers “zero-knowledge” encryption
- Compatible with all cloud, 3rd party and vendor services
- Enables Internet of Things data security by providing protection at the Edge and has ultra low latency
- Ensures privacy and security for blockchain and all cryptocurrency transactions
- Is quantum ready – so there’s no need to upgrade when the time comes
- Requires no employee training
- Exceeds all gov’t and banking security standards
- Meets all international compliance regulations
BLAKFX is Based on Success
Our founders, Robert Statica PhD and Kara Coppa, also founded Wickr, which is used by the US military and has never been hacked since its inception in 2012. The Helix22 data security SDK is several generations enhanced since then. Dr. Statica also delivered the encryption for the world’s most secure phone, Katim.
Founder – Robert Statica PhD Founder – Kara Coppa Founder – Alex Maslov MS, MBA
Co-Founders of Wickr KatimTM Ultra Secure Smartphone
Finally, the Helix22 encryption is quantum computing ready so no need to redo all your data security methodologies in a couple of years when everything else becomes obsolete.
We like to refer to Helix22 as “22nd Century Data Security.”
Helix22 – Zero Risk