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FTC Takes Action Against Alcohol Delivery Service Drizly for 2020 Data Breach

Alcohol delivery app Drizly has agreed to tighten its data security and limit data collection to resolve federal regulators’ allegations that its security failures exposed the personal information of some 2.5 million customers.

The Federal Trade Commission announced the action Monday against Drizly, a Boston-based subsidiary of Uber that delivers beer, wine and spirits in states where it’s legal, and partners with retailers in hundreds of cities around the US. The proposed consent agreement with the FTC also names Drizly CEO James Cory Rellas. The regulators allege that the company and Rellas were alerted to security problems two years before the 2020 breach yet failed to act to protect consumers’ data.

Drizly agreed to put in a comprehensive data security program and establish security safeguards, and to limit future data collection or storage to that which is necessary for specific purposes. It will also destroy unnecessary data.

“Our proposed order against Drizly not only restricts what the company can retain and collect going forward but also ensures the CEO faces consequences for the company’s carelessness,” Samuel Levine, director of the FTC’s bureau of consumer protection, said in a statement. “CEOs who take shortcuts on security should take note.”

Drizly collects and stores on Amazon Web Services cloud-computing service a wide range of personal data from customers such as email and postal addresses, phone numbers, geolocation information and data purchased from third parties, according to the FTC.

“We take consumer privacy and security very seriously at Drizly, and are happy to put this 2020 event behind us,” the company said in a statement.

The proposed consent agreement will be opened to public comment for 30 days, after which the FTC will decide whether to make it final.

Personal & Business Data Security is at the very heart of what we are striving to achieve at BLAKFX. We all know that data theft and cyberattacks are a tangible threat to all of our collective well-being. Business and government simply cannot operate nor thrive if the threat of theft or exposure is omnipresent.

The new era of data security is one that requires new solutions. The era of perimeter defenses is over as it is proving impossible to keep hackers from breaching the perimeter and accessing data. Further E2E encryption based on old models of RSA cryptography will be obsolete when quantum computing becomes mainstream.

Helix22 delivers perfect security assurance due to our genius engineering team that has invented a new model for data security that required an innovative look at the problem. The approach we took was to protect the data itself. Almost all other data security products try to build a perimeter or being fanatic on user credentials. However, once the product is breached or a password is stolen, even if it is 2FA or encrypted, your firms data is in the clear.

You see, the Helix22 cryptography is embedded with the data itself through our inventive and patented process of DNA BindingTM. Therefore, even if credentials are stolen the data cannot be exfiltrated. This means that all data is 100% protected regardless of the type of attack. This holds true for customer and user data as well. No theft of user information is possible.

 

              Our Motto

      “In Math We Trust”

D2D encryption

We can make this claim as the tech engineers at BLAKFX invented and patented a genuine device2device (D2D) encryption. We manage data security transmission through the truly brilliant and also patented universal Helix22 key service. The Helix22 encryption originates on your network or device, not just when the app is opened. This means, that when data arrives to our key server, it is already encrypted so all it needs to do is issue another key. Signal and Telegram cannot claim this level of security. This key will then only work with the intended device, which generates a matching key required to open the data. In this protocol, we are truly a “zero-knowledge” server so your communications and transmissions remain completely top secret. Even in the event that BLAKFX were subpoenaed, we can honor the request by just handing over the encrypted content…as that is literally all we have. Helix22 also only use keys just one-time and then destroys them. This way the data security is future forward prefect. Therefore, in our unique device-to-device (D2D) world, there is no opportunity at all for any data leak.

This same protocol just described, can be the same with all your 3rd party vendors and suppliers. It does not matter in the least what platform they are running or what device they are using or even the type of data, it is all 100% protected. We do however, strongly advise that all firms involved be utilizing Helix22 due to the nature of the data content. Helix22 can ensure that whatever data they are generating is protected as well.

Let’s take it a step further. Even if your organization were a victim of an internal attack or a victim of malicious open source downloads, there is no reason for concern. Any data that has been forwarded, downloaded, copied or saved cannot be exfiltrated. Period.  We have the technology industries foremost data packets which are protected with multi-layered, military grade encryption algorithms that have already proven the ability to withstand penetration testing from MI5 and quantum computing attacks.

One final practical genius of DNA BindingTM is in that it is immediately compatible with whichever system or software you are utilizing. Therefore, any organization can forward information to another and then discuss it and there is immediate privacy.

Helix22 is Quantum Immune – Start Your Integration on our Git

The Helix22 data security SDK accomplishes the following:

    • Protects all your firms data at rest, in use and in transit
    • Renders ransomware threats obsolete
    • Eliminates human error
    • Eliminates all malicious or interior attacks
    • Verifies original content i.e. minimizes the threat of impersonation attacks and deep fakes
    • Reduces latency and optimizes 5G networks
    • Installs with 5 lines of code
    • Runs on any platform, network, device and in any programming language
    • Provides perfect future/forward secrecy
    • Delivers “zero-knowledge” encryption
    • Compatible with all cloud, 3rd party and vendor services
    • Enables Internet of Things data security by providing protection at the Edge and has ultra low latency
    • Ensures privacy and security for blockchain and all cryptocurrency transactions
    • Is quantum ready – so there’s no need to upgrade when the time comes
    • Requires no employee training
    • Exceeds all gov’t and banking security standards
    • Meets all international compliance regulations

BLAKFX is Based on Success

Our founders, Robert Statica PhD and Kara Coppa, also founded Wickr, which is used by the US military and has never been hacked since its inception in 2012. The Helix22 data security SDK is several generations enhanced since then. Dr. Statica also delivered the encryption for the world’s most secure phone, Katim.

                                                                                         

Founder – Robert Statica PhD            Founder – Kara Coppa   

 

                               

Co-Founders of Wickr                    KatimTM Ultra Secure Smartphone

 

Finally, the Helix22 encryption is quantum computing ready so no need to redo all your data security methodologies in a couple of years when everything else becomes obsolete.

We like to refer to Helix22 as “22nd Century Data Security.”

The wrold's foremost B2B and B2G data security product.

Helix22 – Zero Risk